Rufus Deuchler, “worldwide design evangelist,” presented the new Adobe Creative Cloud platform at the AIGA/NY Free Adobe Seminar: Create Now on April 5, 2013 at the Kellen Auditorium at Parsons the New School for Design.

The way in which we work is swiftly changing. With the fact that we are constantly updating, streaming and storing to the myriad of electronic devices, it was only a matter of time until Adobe placed itself into the omnipresent cloud. Deuchler summed up Adobe Creative Cloud with the word “connect”—computer to tablet to smart phone, designer to client, program to program, all through a simple click, and all the while without the user having to store their files on a thumbdrive.

As the brochure stated, “the benefit of saving files to Adobe Creative Cloud is that you can access them anytime from anywhere, maintaining a single synced version across multiple computers and devices.” Using his tablet, smart phone and laptop, Deuchler illustrated the ease in which the Adobe Creative Cloud worked between the different systems, whether he was photographing the crowd and Photoshopping himself into it using his tablet and smart phone, or accessing multiple files for viewing across platforms.

Deuchler explained that Adobe Creative Cloud “is all the applications that you will have in a Creative Suite Master collection. That goes from Photoshop all the way to Acrobat, from video products, Premier, After Effects, even audio products like Audition, and of course the web products like Dream Weaver, Flash and Fireworks, and then some new applications like Adobe Muse,” he said.

Although Adobe Creative Cloud works with the programs we have come to expect from their Creative Suite series, Deuchler emphasized two important differences in the way it interacts with these programs: new features can be pushed through without having to wait for the next version to be released, and the user can download individual programs as desired. At the moment, it takes about 18 months for new features to be added and licensed to a new boxed version, but with the Adobe Creative Cloud, features can be updated as they become available.

Deuchler debunked the five greatest myths of Adobe Creative Cloud: desktop applications run in the cloud, the user must be constantly connected to use applications, the user cannot share files with a client who is not an Adobe Creative Cloud member, the user will lose their files if they cancel their subscription to Adobe Creative Cloud, and updates will be pushed through to the user’s device. Applications will run as they always have, but up to 20 gigs can be stored in the Cloud for easier sharing and manipulation.

Adobe Creative Cloud charges a monthly fee for continual use, from $29.99 for an individual to $49.99 for teams. Enterprises should contact an Adobe representative to receive an estimate.

Additional Information:
Adobe Creative Cloud
Follow Rufus Deuchler

Event Details:
AIGA/NY Free Adobe Seminar, Create Now

Event Photos:
Click here to view all photos from AIGA/NY Free Adobe Seminar: Create Now on Flickr. To view additional photos, or to contribute your photos, visit our AIGA New York Flickr group.

Special thanks to guest contributing writer Kadie Yale for the AIGA/NY Free Seminar: Create Now event recap and photos. Follow her on Twitter, @K_Yale.