Every week, our Rockaway team storyteller, Carolyn Louth, addresses the locals with her “Dear Rockaway” letter, which provides at once transparency, updates and news about the progress of our project in the Rockaway, in her inimitable, light, friendly yet convincing tone. The team has opted to leverage the strategic media channel of the Wave to inform, communicate and recruit potential participants in the oral history project which, not only has catalyzed a latent interest in the Rockaway Museum, but also had fed fresh content into the designers’ messaging strategy.